Chiru Labs, Inc.

Line Friends (IPX)

Announcing @_LINEFRIENDS (IPX) x @BEANZOfficial (Chiru Labs) pic.twitter.com/jpoWtLfFQZ
— Azuki (@Azuki) April 12, 2023

Note:

Line Friends (IPX) is a global character brand that originated from the Line messaging app, a mobile messenger line used by more than 200 million people around the world.

A huge win for the Azuki/Beanz community. This is going to get a lot of eyes on @OfficiaIBEANZ that might not have seen them before!

Raphaël, World of Women Co-Founder

BEANZ was featured on the billboard above the LINE FRIENDS flagship store in Times Square NYC.

Red Bull Racing

“Our partnership with Bybit and Azuki has been an ideal way to help us explore the Web3 world. In many ways, it’s been an eye-opener for us to the vast opportunities Web3 has to offer.”

Christian Horner, CEO of Oracle Red Bull Racing

Chiru Labs partners with 2022 F1 World Champion Red Bull Racing and Bybit to put the first-ever NFT character on a Formula 1 car.

The Azuki-branded car appeared in the last race of the 2022 season in Abu Dhabi. The Azuki character will continue to be part of the Red Bull Racing car design in the 2023 season.

We’ve scouted an electrifying next-level racing talent…

Introducing Lei the Lightning Azuki ⚡️ (#8494) pic.twitter.com/pl5mBo8gGi
— Oracle Red Bull Racing (@redbullracing) November 17, 2022

Note: According to Bybit, putting the Azuki on the race car was for free (Source: Bybyt Twitter Account).

Epik High

Azuki collaborated with popular South Korean hip-hop trio Epik High to provide original visual art for their Coachella performance in April 2022.

Tablo, the leader of Epik High, wearing an Azuki jacket

Note: Epik High was the first Korean act to ever perform at Coachella in 2016. They were also the first Korean act to return to the festival in 2022.

Bilibili

Azuki continues to work towards becoming an international anime brand by partnering up with major media platform Bilibi – the YouTube equivalent in China.

Azuki is partnering with Bilibili International to explore web3 innovations in anime & media content!

Bilibili is the leading video community among the young generation in China. 🧵 pic.twitter.com/wStJQMx6S2
— Azuki (@Azuki) January 18, 2023

Note: Bilibili had more than 332 million monthly active users in Q3 of 2022. Some people see this as a strategy to utilize Chiru Labs’ BEANZ collection to target the young audience globally – similar to how their advisor Rehito Hatoyama did it with brands like Hello Kitty.

AMBUSH

The team collabs with the fashion brand AMBUSH® to sell exclusive hoodies and pendants to the community. This further showcased Chiru Labs’ Physical-Backed-Token (PBT) technology.

Grand Canyon University

Chiru Labs sends 2,000 Bobu Tokens (~$1M) into the International Space Station via a Ledger wallet for 31 days.

Azuki and @BobuBeanFarmer will be joining a student-run space project from Grand Canyon University led by lead director @GuruleEthan to send the first NFT with private keys to space via @Ledger. @NASA Crew-4 mission on the @SpaceX rocket is scheduled for April 23rd 🚀 pic.twitter.com/H19rnm2hj9
— Azuki (@Azuki) April 16, 2022

Note: This marketing initiative came from a partnership with a student-run research project from Grand Canyon University.